Goldeneye Real Estate Development | Jamaica
2009 will see the completion of 80 Lagoon Villas, Beach Cottages, Bond Suites and plots available for purchase.
From concept to ground breaking, Riva PR implemented a strategic PR campaign to launch the development to the UK market through targeted press and beneficial strategic alliances.
Goldeneye located on the pristine North coast of Jamaica and owned by record producer Chris Blackwell (U2 and Bob Marley) currently operates as the exclusive hideaway villa resort for A list celebrities, politicians and sports stars. 2009 will see the completion of freehold properties enabling permanent residencies on the Goldeneye Estate.
TARGET EDITORIAL COVERAGE
The Riva PR team ensured The Goldeneye Development gained exceptional coverage in the national press with segments on:
- BBC 6 O'clock & 10 O’clock news
- Double page feature in The Telegraph property pages
- Features in The Times, The Sunday Telegraph, The Evening Standard, The Independent, The Daily Mail, Mail on Sunday, Daily Express, City AM, BA High Life, Spectator, The Scotsman, Metro, Country Life to name a few.
STRATEGIC ALLIANCES
Riva PR also created a strategic alliance between:
- Virgin Atlantic upper class and Goldeneye by hosting the guests of the Virgin Atlantic Inaugural flight from London to Kingston Jamaica, throwing a beach party for Richard Branson and friends and gaining coverage in association with Virgin.
- Riva PR also established relationships with a luxury Bikini brand to design the “Goldeneye” Bikini.
- Goldeneye also teamed up with the Luxury marketing Council to present to their members plans for the development.
- We are currently working on a secret project with the BBC in association with Goldeneye and the Goldeneye team, more info to come…