diva, island resort & spa | maldives

When your competition is the most luxurious & stylish hotels in the world how would you make sure your new hotel or villa resort & spa will establish itself as a 'WORLD' leader and 'THE' hotel in the world every celebrity A lister and discerning traveller would like to holiday?

Naiade Resorts based in the Indian Ocean appointed Riva PR to launch their 5 star palace resort in the Maldives, opening September 2008, to ensure the project received the launch it deserved. Specialising in this sector, Riva PR could guarantee they had the contacts that were required and knew how to make them work for Naiade.

Riva PR also provided Naiade with an advisory service due to their knowledge and exposure to global resorts, old and new. Riva PR helps clients make decisions on the resort's development from suitable spa brands, chefs, corporate branding and advertising campaigns to hotel services and innovations required for the modern day demanding guest.

Riva PR implemented and launched a strategic PR campaign 6 months before the grand opening. Working on a corporate branding strategy for the Naiade group and running in parallel a launch strategy for Diva the luxury hotel and Spa. All designed to establish Naiade as a new generation of hotel owner / operator whilst communicating the new opening of the luxury Diva resort & spa to targeted national, consumer, lifestyle, travel & luxury press.