the balmoral hotel | uk
How do you make a newly renovated 23 room hotel cut through the competition and be considered one of the most stylish and contemporary boutique hotels to visit in the UK?
Riva PR were appointed to launch The Balmoral Hotel, Harrogate to the UK market to establish it as a leading leisure & business boutique hotel while also positioning The Grille restaurant and bar as “The” place for residents and locals to eat and drink. Riva PR utilised the hotels forward thinking management team, FLATCAP & the design team Studio 48 credited for the contemporary design of the renovated hotel , restaurant and bar and planned a strategic PR campaign that would generate targeted quality editorial in:
- National Papers travel press
- Consumer & lifestyle press
- Food & drinks press
- Meetings, incentives, conference & exhibition press
- Local & regional press / reader offers & competitions
- Online lifestyle press
Generating articles in The Telegraph's Stella Magazine, The Sunday Times , The Guardian's top 5 hotels winter breaks, Conde Nast Travellers’ word of mouth review to Grazia magazines top reader offers all helped established The Balmoral as one of the UK’s leading boutique hotels.
Riva PR is always focusing on ways to deliver results and a good return on investment for our clients. For example The Guardian article led to a 170% increase in Balmoral website hits and resulting bookings generating significant returns on investment for our client.
We take on all our clients with a long term view and positioning and building the corporate brand of The Balmoral & Grille has enabled us to be involved in the next exciting projects coming from The Balmoral / Grille teams.